Mission Statement

Our business philosophy is sustainable tourism. We use existing buildings, we hire and train local people, we source food products locally, and we offer handicrafts made on site.

We also sponsor educational and cultural exchange programs that help visitors understand village life and that foster broader horizons for our rural neighbors.

Like the primary school we have built upon, our mission is very simple – the ABC’s:

A. Respecting people

B. Operating legally and ethically

C. Providing customers with pleasant experiences

These simple guiding principles act as the cornerstone for our business practice. We have found they do a good job in helping us pursue a broader philosophy. Nowadays rural communities are shrinking as the young flee to jobs and excitement in cities and the rural population declines and ages. Nowhere is this more pronounced than in China, which has rapidly transformed from a nation of villages to one of ever-expanding cities. While progress is undeniable, townships have been an afterthought in this push towards modernization. Our goal is to help provide modern livelihoods so that people have the economic ability to sustain the life of the village of Mutianyu and of its surrounding rural communities without having to leave home.

Our goal is to grow alongside the communities where we do business, and progress while also preserving tradition.. Mutianyu’s abandoned village primary school was transformed into our main restaurant and office, symbolizing our efforts to preserve, maintain and encourage the life of these small villages. Hence our name, The Schoolhouse. All of our business properties started off from run-down buildings. Of our rentals, each original house was leased at market prices from individual peasant families who received the proceeds directly.. No one has been displaced by any of our development projects.

We work closely with our neighbours, the village governments, and park authorities to ensure our developments fit into the community and contribute to helping Mutianyu become a distinctive and sustainable Great Wall destination. Something very different from the glitzy five-star hotels. But also something very special. We hope you will agree, and we look forward to seeing you out in Mutianyu, where as a visitor you will have the chance to gain insight into a rural community that is joining the modern world.

The Schoolhouse was conceived and invested in by China Bound Ltd. as part of a broader program to create a variety of sustainable tourism enterprises. Learn more at www.chinaboundltd.com.